Women’s Activewear Market Overview
The women’s activewear market is on the up and up, changing and growing at a pace. People can’t deny the rise in how often women are hitting the gym or just out and about in their activewear coz, well, it’s just simply comfy.
Growth Projections
Taking a peek at the numbers, back in 2017, the women’s activewear market clocked in at a whopping $119,078 million. Fast forward to 2025, and this figure’s expected to nearly double, potentially hitting $216,868 million! That’s a solid 7.7% annual bump on the cards from 2018 to 2025, according to Allied Market Research. What’s pushing this jump? It’s a combo of health kicks, fitness obsessions, and how more women are getting stuck into sports these days.
| Year | Market Value (in million USD) |
|---|---|
| 2017 | 119,078 |
| 2025 | 216,868 |
Market Trends in Activewear
Activewear is having its moment in the spotlight, not just at the gym but for a multitude of daily contexts. Catch someone in activewear grabbing a coffee or even at work—it’s clear they’re not just for sweating it out. This pivot has seen manufacturers roll out an array of gear from tops and pants to swimwear and everything in between (Allied Market Research).
Dive into the latest haps shaping this market scene:
Athleisure Vibes: Blending sporty gear with casual style, athleisure has taken over our wardrobes. Big names like Victoria’s Secret and lululemon are all over yoga pants and leggings, while folks like Forever 21 and Electric keep the options wide and varied (Allied Market Research).
Funky Prints: Who’d say no to a snazzy snakeskin or leopard print? These bold designs are set to star in the Spring/Summer 2025 collections. Stand out much? Yeah, that’s the whole point (Alibaba.com).
Hot Shoes: Women’s running kicks are gaining some serious traction, with folks spending 30% more on them year after year in the lead-up to 2025. It’s kind of a runner’s world, after all (Alibaba.com).
High-End Options: Fancy wearing ‘functional’ but stylish? Look no further than brands like The Upside and Beyond Yoga offering premium threads for those willing to splurge a little more on their workout gear (Allied Market Research).
Eager to see what’s hot and what’s not on the fashion radar? Swing by our take on trending women’s fashion brands.
To catch where the activewear train’s heading or which brand to cheer for, keeping tabs on these trends and forecasts is pretty slick. Whether you’re into boujee brands or just need comfy, no-frills gym wear, rest easy knowing the women’s activewear world’s got everyone in mind.
Eco-Friendly Activewear Trends
Activewear is hot stuff, and eco-friendly options are catching the wave. More folks are looking for workouts that don’t leave the planet gasping for air. The big names in women’s activewear brands in 2025 are switching gears to sustainability and recycling. It’s not just an idea born from tree-huggers; serious shifts are happening due to advancements in materials and manufacturing.
Sustainable Materials
Using planet-conscious fabrics is all the rage in eco-friendly activewear. Brands are grabbing recycled and natural fibers to shrink their eco-footprint.
Recycled Polyester: Fashion’s taking a cue from the recycling bin with this synthetic gem. It’s born from old plastic bottles, so instead of junking up landfills, they become your new fav workout gear.
Girlfriend Collective: Known for giving castaway materials new life. They offer sizes from XXS to 6XL, operating with a cool take-back plan they call ReGirlfriend, battling landfills one legging at a time. They only roll with verified good guys like WRAP, SA8000, and OEKO-TEX.
Iron Roots: Going totally plastic-free, they use cool materials like hemp, eucalyptus, and organic cotton, relying on their sustainable mates at GOTS and SMETA certifed factories. They believe workout clothes should be as earthy as yoga itself (Eco-Stylist).
| Brand | Materials Used | Certifications |
|---|---|---|
| Girlfriend Collective | Recycled polyester | WRAP, SA8000, OEKO-TEX |
| Iron Roots | Hemp, eucalyptus, beechwood, organic cotton | GOTS, FSC, OEKO-TEX |
Circular Fashion Outlook
Circular fashion is out to shake things up by keeping stuff longer through resuse and recycling. Smart brands are jumping in on this creative recycling loop.
Girlfriend Collective: Their ReGirlfriend idea is on fire, letting you recycle your old duds so they never see a landfill.
Wolven: They get the recycling game using 84% recycled PET plastic for their gear. The offbeat part? They’ve got something called Wolven Pre-Loved, where you can nab second-hand finds. They’re tight with waste folks who know their way around planet-friendly practices (Eco-Stylist).
PrAna: Going full throttle into the sustainable zone, they plan for everything to be made from eco-friendly materials by 2025. Their Luxara™ Pocket Legging shows they mean business with its recycled nylon and bluesign® thumbs-up (Eco-Stylist).
| Brand | Circular Fashion Initiatives | Circular Programs |
|---|---|---|
| Girlfriend Collective | ReGirlfriend take-back scheme | Recycling |
| Wolven | Wolven Pre-Loved, waste partnerships | Resale, waste management |
| PrAna | Products of preferred fibers by 2025 | Recycled materials, certified production |
Hop over for trending women’s fashion brands and low-budget finds at affordable women’s fashion brands.
As shoppers gear up for greener wardrobes, the trend towards eco-conscious activewear is changing up the future game for women’s activewear brands in 2025. These tidbits aren’t just a win for Mother Earth, they’ve responded to the call for high-quality, feel-good fashion.
Fashion Trends in Activewear
Taking a sneak peek into what’s hot in women’s activewear in 2025, neon outfits and animal prints are clearly stealing the limelight. It’s all about daring colors and wild designs turning the gym into your personal fashion runway.
Neon Workout Clothes
If you thought the neon trend was just a flash in the pan, think again. It’s not fading away — it’s turning up the heat with nearly 1,000 folks googling “neon workout clothes” every month. It seems folks just can’t get enough of these glowing colors that scream energy and life, from gym-goers to those strutting the streets just ’cause.
Yellow is stealing the show, with lemon and butter tones leading the charge. July of 2025 saw a whopping 106% jump in yellow gear flying off the shelves compared to 2023. Those sunny shades are all the rage during the warmer seasons.
Whether it’s leggings, bras, or jackets, anything in neon is a ticket to stand out and shout out who you are while keeping it fun and fresh in your sweat sessions.
Table: Popular Neon Colors
| Month | Yellow Sell-Out (%) | Lemon Shades (%) | Butter Shades (%) |
|---|---|---|---|
| July | +106% | 30% | 25% |
Animal Prints in Activewear
Animal prints are swinging into 2025 with the roar they deserve, particularly the ever-loved leopard. With searches for “leopard print” leaping by 91% and arrivals seeing a 104% spike, these wild prints are still ruling the activewear jungle (Vogue Business).
This bold pattern is a favorite for fitness fashionistas wanting a little extra sass with their sweat. Whether it’s leopard on your leggings or shoes, it’s about adding that purr-fect match of style to your gym gear.
Table: Animal Print Popularity
| Print Type | Search Increase (%) | Arrival Increase (%) |
|---|---|---|
| Leopard | +91% | +104% |
Fashion lovers should jump on these trends to catch the crest of the activewear wave. Check out everything from luxury women’s clothing brands to urban women’s clothing brands, and see how they’re mixing louder neon and fierce animal prints into their lines for 2025 gym-goers.
Being in the know about what’s trending means blending looks that serve style and function without breaking a sweat. For more scoop on brands setting the bar in women’s fashion, swing by our sections on trending women’s fashion brands and stylish women’s clothing names.
Top Activewear Brands for Women
Let’s look into the top contenders for activewear in 2025, especially in that we-love-them-too-much category of yoga pants and deluxe workout outfits. If you’re all about staying fresh in fashion, these picks are right up your alley.
Leading Brands for Yoga Pants
Yoga pants and leggings are like the chocolate of the athleisure world—everyone’s kinda obsessed. These brands are topping the charts in 2025:
| Brand | Known For |
|---|---|
| Victoria’s Secret | Trendy Designs |
| Aeropostale | Affordable Options |
| ALO | High-Quality Fabrics |
| Forever 21 | Fashion-Forward Styles |
| Electric | Bold and Bright Colors |
Why these? Well, they’ve nailed the blend of style, functionality, and comfort. Whether you’re stretching your limits in yoga or just lounging on the couch, these are your besties. If you’re curious about other trending women’s fashion brands, jump into our in-depth review.
Premium Activewear Brands
Prefer your workout gear with a hint of luxury? The premium category has you covered with some top-notch choices in 2025:
| Brand | Specialty |
|---|---|
| The Upside | Chic and Elegant Styles |
| Beyond Yoga | Luxurious Comfort |
| lululemon | Superior Performance |
| ALO | Versatile Collection |
| Electric | Innovative Designs |
These brands are famous for their killer materials and smart designs that let you sweat without the hassle. They’re for those who crave style and practicality, helping you look fab whether you’re pumping iron or catching brunch post-yoga. For more juicy details on luxury women’s clothing brands, browse our guide.
Women’s activewear is switching things up real fast, and these brands are spearheading the cool trends of 2025. Whether it’s for yoga, gym escapades, or just a casual stroll, knowing the stars in activewear helps you keep your closet cutting edge. Dive deeper with our stories on emerging women’s clothing labels and urban women’s clothing brands.
Distribution Channels for Activewear
Online vs. Offline Retail
The women’s activewear scene is speeding up, with more folks buying both in stores and online. Activewear’s newfound fame has led to more physical shops springing up, including big supermarkets, niche stores, and brand-only spots (Allied Market Research).
Offline Retail:
- Physical shopping isn’t going anywhere soon. These stores let shoppers try stuff on – a big plus for those of us who like to feel the fabric before buying. An excellent in-store experience can turn a single visit into lifelong brand loyalty.
- You can find activewear in places like big supermarkets, specialty shops, and exclusive brand stores.
Online Retail:
- Online buying is getting bigger thanks to shifting shopping habits and the e-commerce boom. Shoppers love the ease and endless choices the internet serves up.
- Online stores offer perks like custom ads, a vast audience reach, and you’re always open for business.
- Tech leaps and wider internet access have boosted the online retail world.
| Distribution Channel | Key Perks |
|---|---|
| Offline Retail | Hands-on product test, in-store service builds brand loyalty |
| Online Retail | Convenience, more options, personalized ads |
Want to know what’s hot in fashion come 2025? Have a peek at our section on trending women’s fashion brands.
Omni-channel Approach Importance
Having an omni-channel approach is the new normal for women’s activewear brands. This approach combines the strengths of online and in-store shopping, giving customers a smooth experience whether they’re buying online from their couch or in-store. Today’s shoppers expect the same brand vibes no matter where they shop.
Key Moves for a Great Omni-channel Strategy:
Digital Gadgets:
- Cool tools like augmented reality (AR) and virtual reality (VR) let you try on clothes without leaving home.
- These tech goodies boost online shopping, helping you picture how you’d look rocking different outfits.
AI-Powered Suggestions:
- These smart systems suggest stuff based on what you’ve browsed or bought before.
- They keep shoppers engaged and boost sales by offering choices that suit your style.
One Inventory System:
- With real-time stock updates across all shopping spots, customers get what they want when they want it.
- This approach keeps shelves stocked and meets demand pronto.
Using Customer Info Smartly:
- Mixing data from both online and offline worlds helps brands know their customers and offer better service.
- Detailed data helps create personalized ads and loyalty perks.
| Channel | Importance | Leading Technologies |
|---|---|---|
| Omni-channel | Smooth buying trips, brand unity | AR/VR technology, AI-powered choices, total stock insight |
Jumping on the omni-channel wave is vital for brands to stay ahead and cater to ever-changing customer needs. Curious about how this affects other style niches like work attire? Check out our piece on women’s workwear brands 2025.
Price Range Dynamics
Pricing Categories
Ladies, gents, and aficionados of all things sporty, lend me your eyes while we dissect the world of women’s activewear. The market splits into these key price brackets: under $20, $20 to $40, $40 to $60, and the high roller $60 & above. Each of these categories plays a role in what brand strategies look like and what tickles the consumers’ fancy in the vibrant women’s activewear scene in 2025.
| Price Range | Market Preference | Notable Features |
|---|---|---|
| Below $20 | Low | Plain Jane essentials |
| $20–$40 | Moderate | Sweet spot between cost and quality |
| $40–$60 | High | Market rulers with a mix of style and substance |
| $60 & above | Niche | Lux materials and chic designs |
Below $20: Think of this as your bread-and-butter basics. It’s the go-to for folks watching their wallets, where function gets the nod over fashion or name-dropping the brand.
$20–$40: Expected to pick up speed, this category is the wolf in sheep’s clothing, offering bang for your buck in quality without sending your wallet running for cover. It’s a solid pick for those after dependable gear that doesn’t break the bank.
$40–$60: The big cheese in the activewear department. This category charms with its winning combo of slick aesthetics and durability. Perfect for anyone who wants gear that goes the distance and looks the part.
$60 & Above: This is where high-end activewear struts its stuff. You’re looking at fancy materials and sharp, innovative designs—a playground for brands that don’t mind catering to a crowd ready to shell out for peak performance wear.
Growth Predictions by Price Range
Let’s crunch some numbers while sporting our favorite track pants. Back in 2017, the global women’s activewear racket clocked in at $119,078 million. By 2025, this number is set to balloon to $216,868 million, ticking along at a 7.7% clip (Allied Market Research). With sports getting more seductive and women leaning into the health groove, the appetite for activewear is only going upwards.
| Price Range | Growth Rate | Market Share (2025) |
|---|---|---|
| Below $20 | 4% | 5% |
| $20–$40 | 10% | 40% |
| $40–$60 | 7% | 45% |
| $60 & above | 6% | 10% |
Our good old $20–$40 crowd leads the growth parade, thanks to its charm offensive aimed at buyers who want value without sacrificing quality. The $40–$60 peeps, already large and in charge, won’t lose their grip anytime soon due to their perfect balance of style, durability, and performance.
So, if you’ve got a brand sitting sweetly in the $20–$40 zone, keep focusing on delivering great value. Meanwhile, those in the snazzy $60 & above bracket should emphasize their unique innovations and luxe appeal to woo and keep their niche followers.
For more nuggets on brands that are knocking it out of the park, stroll over to our pieces on luxury women’s clothing brands and trending women’s fashion brands. If you’re hungry for the latest buzz in activewear and how urban women’s clothing brands are riding the fashion wave, you’re just a click away!
